What We Do

OUR PROCESS

Your audience listens to you, so we listen to them.

It starts with an initial consultation on your brand, your audience, your physical and online spaces. We combine our expertise with your vision, putting your audience at the centre of our design approach. We design a SoundAURA™ that encapsulates your brand, characterizes your sound, provides the right tech solution and management system for you.

WHY SOUND IS ESSENTIAL


BRAND STRATEGY

Sound that reflects your brand online and offline improves audience perception and can increase sales.


CONSISTENCY

Creating consistent experiences is tough. Managing them is tougher. We take care of that. 


LICENSING

Using Spotify is illegal. We provide the right licence to keep you above board and artists paid. 


EARS DON’T BLINK

Sound is the first sense that activates when you walk into a space. Make your first impression count.

“MUSIC IS THE NUMBER ONE FACTOR FOR IMPROVING A SHOPPER’S MOOD
AND HAS AN OVERALL POSITIVE IMPACT ON 85% OF GLOBAL SHOPPERS.”

Forbes.com

WHAT YOU CAN EXPECT


DEDICATED MANAGEMENT

We collect feedback, build our relationship and develop our understanding of your needs.


GLOBAL SUPPORT

We have a 24/7 global support team who offer support to each location within minutes.


EVOLVING SOUND

As you evolve so should your sound. To ensure your sound is fresh, we keep update regular.


MONITOR AND TRACK

We monitor and collect multiple data points and use this to further develop your sound.


BESPOKE SOLUTION

Our team of designers develop bespoke sound and technology solutions to match your needs.


ON-BRAND SOUND

We will design a SoundAURA, that aligns with your brand and your audience.

“ALCHEMY IS A KIND OF PHILOSOPHY:
A KIND OF THINKING THAT LEADS TO A WAY OF UNDERSTANDING”

Marcel Duchamp

FAQS

What options are there for tech, and will it plug into what we are already using?

We can provide networked boxes to each of your locations, these simply need a hardwired internet connection, that plugs directly into your existing audio system.
We can use any iOS device as a controller that plugs directly into your existing audio system.
We can offer support with Sonos, through the add music service feature.

Is the music licenced by Altaura as part of your music curation package?

We are licenced through Soundtrack Your Brand. Wherever legally possible, Soundtrack Your Brand licenses all necessary rights from music rights holders (such as record labels, music publishers, and local collection societies), so that you don’t have to.
For customers in the U.S and Canada, any additional licensing is all included, so they don’t have to pay additional public performance rights fees to the local collecting societies such as ASCAP, BMI, SOCAN, and RE:Sound.

Can you recommend new sound systems?

For new systems we recommend all in one network speakers. Installation is easy, requiring one cable, and can be done by either a network tech or an electrician with the relevant training. Each unit is an all in one system that can be managed remotely, giving you the flexibility to change zones, acoustics and swap in new units for maintenance or upgrades.

Where is your team based?

We have a global remote working team based across the globe. Each client will be matched with the right key account manager in the right time zone, making sure there is always someone to help. We also have a global 24/7 helpline.

What are the benefits of using sound in spaces?

We have a global remote working team based across the globe. Each client will be matched with the right key We work with sound scientists and researchers, who provide evidence-based case studies into the benefits for brands to have planned sound strategies. Gathering data to demonstrate how our service is providing the right results.

Our understanding of sound is always evolving, and we are constantly applying our findings to client’s strategies.

What kinds of brands and spaces have you worked with?

Our sound solution is bespoke to each of our clients, so whether we’re curating a new sound for a restaurant, bar, gym, coffee shop, retail space, hotel and spa, members club etc. or we’re designing sound for a live activation, whether it’s online, offline, or for a movie or tv production, we have the tools to activate your brand and unify your strategy.