The cafes faced challenges with long queues leading to frustration among customers and employees.
Beach Box Cafe is a collection of local cafes based in Cornwall that pride themselves on offering quality coffee and fresh food.
The cafes faced challenges with long queues leading to frustration among customers and employees.
Altaura worked closely with Beach Box Cafe to curate a soundtrack that would help improve their customer experience and keep people moving and motivated throughout the day.
We removed the old bluetooth speakers the staff were using and replaced them with all weather speakers that were positioned so that the queues and staff could hear the music. We also implemented a strategy where the music pace, volume and energy changed as the queues got longer.
The faster-paced and louder music played during peak times helped speed up customers' ordering process, reducing the length of the queues.
The music also created a more vibrant and lively atmosphere that customers enjoyed, making their wait times more enjoyable. Additionally, the music has a positive impact on employees' motivation and productivity.
The staff felt happier and more motivated to work in a more lively environment, resulting in faster and more efficient service. The combination of better service and a more pleasant atmosphere increased customer satisfaction, leading to repeat business and positive word-of-mouth recommendations and reviews.
"THE MUSIC HAS REALLY HELPED OUR BUSINESS. FROM MOTIVATING OUR STAFF TO MOVING OUR CUSTOMERS. WE WOULDNT BE THE SAME WITHOUT OUR SOUND."
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