Coach previously relied on a uniform playlist across all stores worldwide, leading to a disconnect between the music, the diverse customer base, and the brand’s image. The one-size-fits-all approach failed to reflect local cultural nuances, resulting in a generic auditory experience that lacked relevance for customers. This inconsistency diminished the impact of Coach's in-store environment, particularly in dynamic and innovative spaces like Coach Play. These experimental stores were designed to stand out, but their music failed to complement the edgy, forward-thinking design. Overall, Coach needed a music strategy that could resonate with younger audiences while preserving their established identity as a timeless yet modern brand.
Crafted with care, our playlists are designed to create a stunning atmosphere and invigorate your attendees, visitors or employees. Every playlist is distinct, constructed through the combination of behavioural science and music strategy for any space or environment. Indulge in the ideal blend of soundscapes that will awaken creativity, invigorate spirits and provide a sense of serenity all at once.
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