The existing music setup at Fairmont Kea Lani failed to capture the essence of Hawaii. The playlists lacked local authenticity, creating a disconnect between the lush, tranquil environment of the resort and the in-house auditory experience. This was particularly impactful in key areas like the dining spaces and poolside areas, where music is essential to creating a relaxing and culturally rich atmosphere. Guests and staff felt that the music didn’t resonate with the Hawaiian identity, leading to missed opportunities in enhancing guest satisfaction and brand alignment with local culture.