The resort needed a music strategy that would attract a younger audience while keeping the older demographic happy, and without sacrificing the serene and relaxing vibe of the wellness activities.
Two Bunch Palms is a contemporary adults only wellness hotel and hot springs located in Desert Hot Springs, California, dating back to 1930, located on 77 lush acres with mountain views. It’s an iconic and unique location.
The resort needed a music strategy that would attract a younger audience while keeping the older demographic happy, and without sacrificing the serene and relaxing vibe of the wellness activities.
We curated a unique soundtrack that incorporates that human touch, that's such a big part of their experience. From local singer songwriters to international stars from the local festival, Cochella, the sound feels eclectic, positive and evolving. The music played at Two Bunch Palms showcases new music from the area while capturing a sound that is in keeping with the vibe of the hotel.
The result is a unique experience that has helped attract a younger audience while keeping the older audience happy. Additionally, the sound of the hotel enhances the overall ambiance and character of the wellness retreat and has become a key part of the experience.
“OUR HOTEL IS AN OASIS OF RELAXATION AND ESCAPISM, AND ALTAURA'S PLAYLISTS BRING THE RIGHT ATMOSPHERE ALL DAY LONG, IN ALL AREAS OF OUR HOTEL.”
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