KA Leisure

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sound agency

KA Leisure

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background music

KA Leisure

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custom playlists
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Music Curation
Music Strategy

The Sound

Crafted with care, our playlists are designed to create a stunning atmosphere and invigorate your attendees, visitors or employees. Every playlist is distinct, constructed through the combination of behavioural science and music strategy for any space or environment. Indulge in the ideal blend of soundscapes that will awaken creativity, invigorate spirits and provide a sense of serenity all at once.

THE BRIEF

What you should know about the brand

KA Leisure is a community based collection of gyms in Scotland. They offer gym services to a varied clientele, from semi professional athletes to people recovering from injuries and people with long term disabilities.

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01

Problem

Members were complaining about the repetitive music, and the gym was not standing out from its competition.

KA Leisure's generic popular music playlists were not cutting it with their clientele. Members were complaining about the repetitive music, and the gym was not standing out from its competition.

02

Solution

A selection of soundtracks that can be used throughout the day to match the varied clientele within each space.

We curated a selection of soundtracks that could be used throughout the day to match the varied clientele within each space.

The music selection included a variety of genres, from pop and hip hop to electronic and dance music. The team also considered the different energy levels required for different workouts, including high-intensity training and yoga.

03

Result

Enjoyable workout experience and increase of satisfied and loyal customers.

The tailored soundtracks helped to create a more unique and enjoyable workout experience, which led to more satisfied and loyal customers.

Before implementation the sales against cancellations showed that they were only able to keep 36% of those who signed up. After implementation, they have managed to keep over 73% of those who have signed up.

The gym staff also noticed an improvement in morale, with employees feeling more motivated to work in a unique and dynamic environment. The music selection helped to set the tone for the gym, creating a space that was both productive and enjoyable.

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DAVID STEVENSON, OPERATIONS DIRECTOR

“WE HAVE SEEN SIGNIFICANT INCREASE IN MEMBERSHIP RETENTION AND REAL COMMUNITY FEEL ABOUT OUR FACILITIES WHICH MUSIC HAD A HUGE ROLE TO PLAY IN. WE ARE LOOKING FORWARD TO CONTINUING OUR PARTNERSHIP WITH ALTAURA AND WOULD HIGHLY RECOMMEND THEM TO ANYONE.”

Our Music Portfolio

Set the tone for
any occasion

Join our list of successful brands and businesses who are utilising our music concierge services to create amazing playlists and better ROI. Whether it's for a background soundtrack at your store, or to set the mood of an event or brand activation, our music curation services will help you make a perfect atmosphere.

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AboutThe SpacesCase StudyBlog
2219 Main Street, Santa Monica,
United States, CA, 90405
hello@altaura.com
+1 (310) 853-8721
Silverstream House, 45 Fitzroy Street,
London, England, W1T 6EB
hello@altaura.com
+44 (0) 20 3965 7307
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