Corinthia Hotel Prague

Problem

The music was boring and uninspiring - it was giving the wrong impression

The existing music failed to capture the essence of the hotel's brand and left customers feeling disconnected from the overall experience.

The hotel was struggling to establish a strong presence within the local community, and attract guests to the location - being out of the centre of Prague.

The other challenge was enhancing the average customer value during dining experiences. While the hotel's dining options were well-regarded, guests' were not spending as much time as desired, impacting both the hotel's revenue and overall guest satisfaction. The objective was to elevate the dining experience, encouraging guests to stay longer and indulge in the hotel's offerings.

Solution

Revive the dull and stagnant energy in the hotel spaces

We developed a unique music curation strategy that aligns with the hotel's brand identity. Our solution helped fine tuned the music selection, and gave them additional customer service support.

We encouraged more feedback from customers and staff, and created trust with the brand. We segmented the hotel to create distinctly different feelings in different areas of the hotel, and we manage and update the music on a regular basis to keep things feeling fresh.

Result

A vibrant sound that will continue to evolve with the hotels' needs

Since implementing Altaura each area is complimented by the right music that works in synergy with the lighting strategy, and involves the guest more in the ambiance, encouraging them to stay longer, and increasing the potential for sales

Corinthia Hotel Prague